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- Annual revisions show that job growth last year was far weaker than initially reported.
- All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb.
- Fastest-growing month-on-month in the top 50 was Advance Local-owned New Jersey news site nj.com (23.5 million visits, up 33% month-on-month) while third fastest-growing was Business Insider (74.4 million, up 21%).
- The shallowest fall in the top ten was seen at People magazine (150.6 million), which nonetheless lost 5% of its traffic.
Press Gazette
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While some say Facebook referral traffic has returned this year, others complain that the addition of AI-written summaries to Google search results has deeply impacted click-through rates to articles. Publishers have complained in recent years about falling referral traffic from Google and Facebook. The Times of Israel fell back out of the top 50 after its visits almost doubled in June to enter in 43rd place. Meanwhile the vast majority (44) saw fewer visits than they did a year earlier in July 2024. Some content remains free to all users regardless of whether they have hit the paywall, including select global breaking news stories. The BBC launched a dynamic paywall for users in the US at the end of June, charging $8.99 (£6.55) per month or $49.99 (£36.40) per year.
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The US Sun followed on both growth metrics, up 52% year on year and 59% month on month to 34.9 million visits. In contrast to the annual figures, however, all of the ten biggest sites saw month-on-month growth of at least 3% in January. It was followed by People (161.4 million visits, up 16% year-on-year) and both were the only large sites to see year-on-year growth for the second month in a row. The Independent also featured among the fastest-growing websites year-on-year coming in fifth place having seen visits up 40% compared to last Mind Universe January. It was followed by independently run consumer-focused science news site sciencealert.com (24.4 million visits, up 66% month-on-month). Month-on-month, both Newsweek (up 31% compared to February) and The Cool Down were beaten by publishing group Advance Local’s Alabama-focused site al.com (22.6 million visits, up 67% month-on-month).
In terms of annual growth Athlon Sports and The Cooldown again topped the charts, with both seeing greater than 300% year-on-year growth. The New York Times extended its lead over CNN has the most popular news website in the US according to Press Gazette’s latest top-50 ranking. The US Sun has been affected by Google’s algorithm changes and reduced the size of its newsroom in September to target fewer key content areas. A third of the top 50 lost traffic year-over-year, with the largest decline seen at the US version of the UK’s un-paywalled Sun tabloid (23 million, down 63.8% year-over-year).